airture rotate!

explores the third dimension of things. We turn things up and down, round and round, and find new meanings, functions, ideas. Who told you just to use your sofa always in the same direction? Look at the kids, they know how to experiment.

It s funny how our history andeducation brings us to a left/right, up/down thinking. In finding new positions we have to find clean lines to shape the visual appearance as well as to improve the production process. Low tech – high brain: a lot of thinking before, and then a simple product with a lot of fun. That’s rotate! – the other side of furniture.