airture rotate!

explores the third dimension of things. We turn things up and down, round and round, and find new meanings, functions, ideas. Who told you just to use your chair always in the same direction? Look at the kids, they know how to experiment.

It s funny how our experience brings us to a left/right, up/down thinking; just think of those pictures showing a vase or two faces, just as you look at it. In finding new positions we have to find clean lines to shape the visual appearance as well as to improve the production process. Low tech – high brain: a lot of thinking and simulating before, and then a simple product with a lot of fun. That’s rotate! – the other side of furniture.